What Qualifies an Advertiser for the Filter?

2008年05月07日 09:44 • 查看 87 次 • 打印本文

Without identifying specific sites, what are the hallmarks of a site that is made for the AdSense filter?

On my list:
Anything ringtone
There is nothing about my sites related to celebrities or music, but sometimes I see irrelevant ads about this topic. Totally off topic and has no place.

Sites promising free stuff
These pages consist of a sign up page where my site users are obliged to submit their personal info. I was clearing up my filter and I just could not bring myself to expose my site visitors to these sites. There was no authority to the tutorials and handbooks these sites were offering.

Weird off topic ads
I’m seeing less of these now than in years past. But these are the ones that made it into my filter. Maybe Google has gotten better at identifying the relevance.

I haven’t dropped anything into my filter in maybe a year and a half. The ads I see are pretty decent. But I’m wondering what publishers feel are the hallmarks of an advertiser that is made for the AdSense filter?

—-

On my list:

Anything MFA
- Landing page contains nothing but ads (be it from Adsense or other programs)
- Landing page contains very little unique content

Anything deceptive
- Landing page disables by opening new window in full size mode
- Get rich quick schemes
- E-Mail harvesters
- Ad copy promises content that the landing page does not keep
- Software that plugs itself into the system like a virus

I’d say that 90% of the blocked sites are MFAs, and the remaining 10% is deceptive.

Then again, I have NO problems with:
- Anything ringtone (if not deceptive)
- Sites promising free stuff (if unique content is presented)

—-

I recently emptied out my filter; hasn’t seemed to make much difference in what I see. My primary site is very geo targeted to my own state, and I tend to get ads specific to the area. But I do have to filter a few.

- My own sites (why pay for that when I can link)
- My client’s sites (avoiding all conflict of interest)
- Competitors for my day job
- Big giant auction and portal sites over-using DKI
- Dating sites - I know they pay, but my primary site is supposed to be very family friendly, and some of the ads aren’t.
- Sites advertising events completely outside my area

Right now that adds up to about 20 listings in my filter. My EPC has never been higher, and I’m just not seeing the garbage ads. Of course, I also reduced to one ad unit and one link unit per page, and I’m sure that helps too - more competition for fewer spots.